With real tobacco, because taste matters.
100% real tobacco taste.
95% less harmful chemicals compared to cigarettes**.
Important Information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
100% real tobacco taste.
95% less harmful chemicals compared to cigarettes**.
Important Information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
"When we go for a romantic dinner I can use my IQOS without thinking that I may disturb anyone."
Real adult consumer who was rewarded for their participation in the campaign.
Compare the IQOS ILUMA range to see which device is right for you.
IQOS ILUMA™ Heated Tobacco Devices are designed to be used only with TEREA™ sticks. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
If you’re looking for a less harmful alternative with real tobacco taste, see the benefits of switching today.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information here
Meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA. Each pack of TEREA contains 20 tobacco sticks at £6 per pack. Discover your TEREA amongst a range of 9 blends.
For a smoke-free heated tobacco experience, it's time to switch to the new IQOS ILUMA - compatible only with new TEREA tobacco sticks.
How advanced is the new IQOS ILUMA? Well, it’s got all the features you know from IQOS ORIGINALS DUO, formerly known as IQOS 3 DUO, but what are the differences?
Our newest heated tobacco devices feature a breakthrough induction technology to provide you with the next-level heated tobacco experience.